enterprise resource planning software(ERP), SAP and non-SAP banking applications, legacy systems
Database
Oracle
Hardware
IBM
Operating System
IBM AIX
II. Multi Brand CRM (SAP CRM + SAP NetWeaver TM)
The challenge
Volkswagen Financial Services pursues a consistent CRM strategy in customer care. Processes and company organisation structure have been organised according to cu
brands의 renovation이 시작됨
2008년 – 1. 베트남에 Holiday Inn이 첫 오픈을 함 2. PCR이 25주년을 맞음(1983년 오픈)
2009년 - Gowalla's Location-Based Social Network와 협력을 맺은 최초의 Hotel Company임
2010년 – 아이폰의 어플리케이션으로 체크인 가능한 프로 그램 개발 성공 시카고에서 사용 중
2010 - Trainin
branding. Branded products, having an up- market image in terms of style, product quality and safety, have become priority choices for consumers.
4. Market players
4-1. Foreign players
Multinational enterprise cashing in and dominating premium market
The lucrative cosmetics market in China has been attracting many multinational enterprises. At present, most major multinational brands are
Enterprises, the main seller of Coke in the United States and the largest manufacturer of Coca-Cola products in the world. This company recently integrated SAP application software into its logistics function (Foley, 2004). This new technology makes logistics more efficient and allows the company to gather more information about the status of their products. The same company also has automated wa